Shopify SEO: How to Reduce Advertising Costs


Are you a business looking to increase leads and sales through PPC advertising? Are you unsure of the best tactics for optimizing your campaigns? Is maximizing ROI one of your top priorities when it comes to digital marketing? If so, then this blog post is for you! In this article, we’ll cover six powerful copy tactics that can help retail and ecommerce companies maximize their PPC ad performance. From increased click-through rates (CTRs) to higher conversions and better ROIs, these copywriting tips will sharpen up your campaigns while helping your budget go further. So sit back, grab a java, let’s get started!

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1. Target Your Ads

One of the most effective ways to reduce advertising costs through SEO is by targeting your campaigns. By focusing on the right people, you’ll minimize wasted ad spend and increase your ROI. Take some time to build out buyer personas for your target audience—such as age range, geographical location, interests, pain points, etc.—so that you can properly direct your campaigns towards those who are likely to convert. According to a reputable Shopify SEO Company, this targeted approach helps ensure that your copy is reaching the right eyes and allows you to tailor each message specifically to a certain group. Additionally, many platforms also allow you to create lookalike audiences or retarget previous website visitors with specific ads tailored just for them which can help drive even more conversions.

2. Optimize Your Copy

Your ad copy is the foundation of a successful PPC campaign, so it’s important to optimize each message and make sure it resonates with your audience. Create headlines that command attention and include actionable words like “Discover,” “Learn,” or “Unlock.” Make sure your copy clearly states the benefits of using your product or service and provides a unique call-to-action (CTA) for viewers to take advantage of. Also, don’t forget about visuals! Incorporate creative images or videos that catch the eye and tell a story about what you have to offer customers. Shopify SEO Services NYC added that taking the time to craft compelling copy will help your campaigns stand out from the competition and increase your CTRs.

3. Utilize A/B Testing

One of the most effective ways to reduce ad costs is through A/B testing. This process allows you to compare two versions of an ad or landing page against one another in order to determine which performs better. With A/B testing, you can try different elements such as copy, images, videos, headlines, CTAs and more to see what works best for your campaigns. Depending on the platform you’re using, there are usually options within the system that allow you to set up split tests so that each variation is served equally before a winner is determined automatically based on performance metrics like clicks or conversions. Utilizing A/B testing is an essential part of improving your campaigns and maximizing ROI.

4. Leverage Remarketing

Remarketing is a great way to capture the attention of viewers who have already interacted with your brand. With this tactic, you can reach out to those who have visited your website or taken certain actions on it such as viewing specific products or adding items to their cart. By targeting previous visitors with relevant messages, you’ll be able to increase conversions from those who are already familiar with your company which can help reduce ad costs in the long run. Additionally, many platforms also allow you to create lookalike audiences that resemble past customers which can further reduce spend while bringing in new leads and sales.

5. Exclude or Add Placements

Another way to reduce advertising costs is by excluding or adding specific placements to your campaigns. Depending on the platform you’re using, there are usually options that allow you to exclude certain websites or channels from serving your ads which can help improve overall performance and save money in the long run. On the other hand, you can also add placements that may be low cost but highly relevant to increase click-throughs and conversions while lowering ad spend. Whatever strategy you choose, make sure it aligns with your goals in order to maximize results.

6. Track Your Results

Last but not least, tracking your results is essential for reducing ad costs and increasing ROI. Keeping a close eye on your performance metrics like CTRs, impressions, clicks, and conversions will help you understand what’s working and where you can improve. Depending on the platform you’re using, there are usually options that allow you to track specific elements such as which keywords or placements are generating the most leads at the lowest cost-per-click (CPC). Utilizing these analytics will give you insights into your campaigns so that you can make adjustments accordingly in order to maximize results and reduce ad spend.


Overall, reducing advertising costs is an essential part of running successful PPC campaigns. By following these 6 tips, you should be able to lower your spend while still driving quality leads and sales that bring in a positive ROI. Taking the time to craft compelling copy, utilizing A/B testing, leveraging remarketing, excluding or adding placements and tracking your results are all essential factors in optimizing campaigns and achieving success.


With that said, taking advantage of Shopify’s SEO features is key for improving visibility and gaining traction with potential customers. By following these 6 tips you can help reduce ad costs while still driving quality leads that bring in an increase in sales and revenue. So start crafting those ads today and get ahead of the competition! Good luck!

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